How Much Is Loyalty Worth to Your Business?
Adjust the sliders below to see your estimated revenue gain from a digital loyalty program. Based on industry data from Square Loyalty reports and Invesp research.
Your Business
How many unique customers visit each week
Percentage of customers who come back at least monthly
Average amount spent per visit
Your Estimated Results
Extra visits per year
Additional visits from loyalty program members
250
Extra revenue per year
Estimated additional revenue from more visits and higher spend
$8,551
Return on investment
Extra revenue vs. Wantap Basic annual cost ($255/yr)
33.5×
These estimates assume 30% of your customers join the loyalty program — a typical adoption rate. Square Loyalty program reports show enrolled members visit about 40% more often and spend about 53% more per visit. The return compares that extra revenue with Wantap Basic at $255 per year (or $25/month). Actual results vary by business type and implementation.
Estimates are illustrative. Actual results depend on your specific business, marketing, and customer base.
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